A business’s digital media is the content uploaded to its website or social media pages, and can take the form of blog posts, videos and much more. This media draws customers and clients to your brand, engages them and keeps your website fresh and original. Dedicating time and resources to getting your digital media right is essential for any business with an online wing. If you already do this but your website is underperforming, you might need to consider these six simple tips for improving online content:
Train your digital team
Many businesses that existed before the modern internet age simply turned existing employees into a digital team or gave employees with more traditional job roles some added online responsibility. This would have been an efficient decision at the time, in terms of not having to hire more staff or train existing ones, but it is where you could be getting caught out today.
Staff with digital responsibilities should be taking part in continuous retraining programs to ensure they know how to use the latest technology, are aware of the hottest trends and can keep your company in line with the times
Improve your SEO
Your digital media is useless if nobody is looking at it. SEO, or search engine optimization, is the practice of making your website or content visible in online search results. It may be best to go to experts on this one, but a simple way of improving your ranking is to keep refreshing your website’s content with original posts. Stagnant websites will be looked upon unfavorably by search engines such as Google and your website will fall out of sight.
Using external professionals in certain fields can be a useful tool for keeping your digital media to a high standard. If you are looking to begin a YouTube channel, then hiring a freelance video maker will save you time and provide you with top quality content for sharing on social media or embedding in your website.
Use social media
If you aren’t already, you need to increase the time you spend implementing engaging social media campaigns and generally running your accounts in a professional but interesting manner. Social media is the perfect platform for sharing videos, blog posts or information about brand new products you are releasing. Giving customers news or answering their questions over social media is the fastest way to reach new and existing fans alike.
Invest in better software
Producing video or audio for your company’s digital brand is possible on a budget, but quality is understandably improved if you are able to invest in better software. The Adobe Creative Suite of InDesign (newsletters), Premiere Pro (video), Photoshop (images) and more is generally considered industry standard and will help you keep up with and surpass your competitors in terms of digital media.
Analyze your digital media’s performance
Finally, once you have taken all the steps you are able to, analyze your digital media’s performance regularly. Have dedicated reviews of your company’s online presence, using tools such as Google Analytics, to measure traffic to your site, how long visitors spend on it and what length of your videos they watch. Having insights like these will be gold dust for improving your digital media in the future.