When you are building your first website, there are so many things to consider.
It can be quite an overwhelming process, but it is worth it in the end, and there are plenty of steps you can take to help ensure your first website is a success.
Have a Plan
Your website should be laid out logically so that visitors take a natural journey through the site. If you don’t have a structure planned out, then this is when your site starts to get messy and hard to navigate.
Both humans and bots want to be able to navigate easily from your website and reach every page, so plan out exactly how your structure is going to work. Once you’ve done this, you know how every piece of content is going to fit in to your website.
You don’t need to do anything overly fancy. In fact, the more you try and make your website do complicated things, the more likely it is that something will go wrong
People can’t stand websites that don’t work correctly – UX is critical. So, keep things simple and focus on offering a clean, tidy experience that works for everyone. You can always add more capabilities when you’re more experienced, but for the most part, you don’t need to.
It’s always helpful to work with a good web design agency like ALT Agency, when you’re first starting, just so you know you’re on the right track.
If you are going to make the effort of building a website, then you might as well do it to the best of your ability. Many people get carried away with building their website out with lots and lots of pages, but they forget that every page has to offer value.
To convert visitors into customers, generate leads, or rank on Google, you’ve got to ask yourself “how can my website provide value to the people visiting it?” When you invest in putting some of the best information on the internet on your website, that’s when you start to see your goals come to fruition.
Focus on Speed
Modern-day websites need to load fast. Every second that your page takes to load, your bounce rate goes up, and this means you’re missing out on valuable visitors.
Make sure you’re not overloading your site with substantial multimedia files and endless plugins. Of course, these are essential parts of your website, but you’ve got to keep an eye on load speeds as well.
Use Google PageSpeed Insights to keep track of how fast your website is loading.
More traffic comes from mobile devices than desktop these days, which means your website needs to perform equally well for mobile.
Google recognizes this and uses mobile-first indexing, which basically means it judges your site by how well it performs for mobile.
If you want to make the most of your traffic and rank well in the search engines, then you’ve got to embrace mobile too and make sure your website is optimized for it.